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Försäljningsdata visar att allt fler byter mellan mobila operativsystem och tillverkare vid valet av ny mobiltelefon. Samsung Electronics Nordic lanserar därför en rad initiativ inför sommarens mobiluppgraderingperiod. Bland nyheterna, som ska underlätta ett smidigt byte till en Samsung-telefon finns webbapplikationen iTest, Switch Center, Swithing hotlines, och Switching Kit.
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